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Our mission is to provide valuable marketing, sales and operational assistance to hotels and resorts, in order to maximize their results.
SALES PROMOTION
REVENUE MANAGEMENT AND ONLINE TRAVEL AGENCIES MANAGEMENT
Having your property listed on the websites of online travel agencies is not enough to ensure visibility and a significant number of reservations. It is necessary to optimize the hotel presence and positioning in those websites and to decide the best OTA for the property. The modern techniques of revenue management are then applied to maximize the sales performance of those channels, to reduce as much as possible the amount of commission paid and to divert the visibility produced by those channels towards the property website.
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REVENUE MANAGEMENT AND ONLINE TRAVEL AGENCIES MANAGEMENT
Having your property listed on the websites of online travel agencies is not enough to ensure visibility and a significant number of reservations. It is necessary to optimize the hotel presence and positioning in those websites and to decide the best OTA for the property. The modern techniques of revenue management are then applied to maximize the sales performance of those channels, to reduce as much as possible the amount of commission paid and to divert the visibility produced by those channels towards the property website.
Our specialized staff begin with an accurate analysis of the property positioning in the Internet Distribution Systems. We then proceed to the optimization on the major OTA portals who are most suitable for the property using advanced software and Revenue Management techniques.
The daily management of the OTA extranets (rates and inventory), monitoring of competitors, special offers and promotions created in cooperation with the personnel of the most important Online Travel Agencies, ensure our clients an adequate management of the Internet Distribution Systems which are becoming the main distribution channel in the hospitality industry.
SALES PROMOTION
It is essential that sales promotion is activated on all distribution channels both online and traditional distribution channels in accordance with the specific characteristics of the hotel and the desired positioning in terms of image, company style, intended target clientele, rates and services in an harmonic and coherent manner.
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SALES PROMOTION
It is essential that sales promotion is activated on all distribution channels both online and traditional distribution channels in accordance with the specific characteristics of the hotel and the desired positioning in terms of image, company style, intended target clientele, rates and services in an harmonic and coherent manner.
We have several years of experience in the sales promotion of hotels and resorts with either “singular” or “multiple” vocation. Thanks to this we have a perfect knowledge of the “rules of the game” for each market segment: leisure, business travel, groups, individual tourists, corporate, congresses, M.I.C.E., etc.
Over the years we have established strong and deep business relations with the relevant personnel of the main tour operators, who appreciate us for our integrity and reliability. These contacts patrimony are at our clients’ disposal for which we embody an outsourcing Sales and Marketing Department.
 WEB IDENTITY AND SEARCH ENGINE OPTIMIZATION FOR HOTELS
GeCo S.r.l. can provide consultancy and development services for the property website thanks to a team of professionals with decades of experience in Hotel Web Marketing...
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WEB IDENTITY AND SEARCH ENGINE OPTIMIZATION FOR HOTELS
The Internet represents a worldwide main distribution channel for the Hospitality Industry, a major market online with almost endless business opportunities for your hotel.
GeCo S.r.l. can provide consultancy and development services for the property website thanks to a team of professionals with decades of experience in Hotel Web Marketing, Channel Management, Search Engine Marketing, Web Advertising, Software programming, development and design; these people are operating on a daily basis to optimize and enhance the visibility in order to maximize the return of investments on the web project.
Thanks to the partnership with EMMETEK, GeCo S.r.l. provides a 360° service for the property website development, positioning in the main search engines, planning of web marketing, social media marketing and offers online booking solutions (web based booking engine).
ACCESSIBILITY, USABILITY, SEO FOR HOTELS. YOUR WEBSITE CAN EMERGE!
In a market that becomes day after day more competitive and globalized, planning and efficient SEO and SEM strategy (Search Engine Optimization – Search Engine Marketing) has become a fundamental step to bring our website at the top of Internet research.
These activities are particularly important in the tourism and hospitality segment where the competitiveness is particularly high. SEO and SEM activities are not to be set aside in order to improve the direct selling of the property which will reduce the amount of commission and maximize the return of investments.
MANAGEMENT AND CONSULTANCY
 STRATEGIC SALES & MARKETING, OPERATIONAL CONSULTING
Over 25 years of experience in direct management of hotels and in the hospitality industry and tour operation enables us to quickly find the critical points in a company’s management in the different stages of its development. Consequently we are able to recommend the best course of action in order to resolve the problems, to speed up the development or to redesign the company organization.
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STRATEGIC SALES & MARKETING, OPERATIONAL CONSULTING
Over 25 years of experience in direct management of hotels and in the hospitality industry and tour operation enables us to quickly find the critical points in a company’s management in the different stages of its development. Consequently we are able to recommend the best course of action in order to resolve the problems, to speed up the development or to redesign the company organization.
We give the term “consulting” a new meaning: we are managers and business owners who do or have done what our customers are doing. We have not learned the “job” by telling others how to do it, but we have learned by our own experience.
We share our knowledge, bringing the “best practices” we have used ourselves in the past and continue to use in an ongoing effort to perfect them. This process is an always developing know-how that becomes patrimony of the companies we support.
 MANAGEMENT COACHING
The start-up of a new property, the transition stage from one generation to the next, or management changes are some of the stages of an hotel’s life in which a temporary support from an experienced management team is highly recommended in order to provide a quick response to the company’s needs.
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MANAGEMENT COACHING
The start-up of a new property, the transition stage from one generation to the next, or management changes are some of the stages of an hotel’s life in which a temporary support from an experienced management team is highly recommended in order to provide a quick response to the company’s needs.
By providing assistance and support, we grant assurance to the management and the property’s owners of the successful execution of day to day activities and the sales development process, which could be jeopardized by one of the above mentioned scenarios. Those circumstances, if not properly managed, could cause the company great financial damages, compromising the value of the business itself. The hotel, as a matter of fact, is a particular kind of company in which the real estate value is strictly related to the capability of the hotel management to generate positive results.
An improperly managed crisis, can not only compromise the results of the hotel management but can diminish the real estate value of the property.
The above described scenarios are not only typical of a critical phase; a growing number of investors from other business areas are entering the hospitality industry willing to expand their business interests. Those investors have bought hotels and resorts but, not being experts in this type of business, are in need of the temporary support of professionals specializing in hotel management.
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What we do
